Rule the Roost


For a brand, discovering who your neighbours are at a festival is a nerve wracking experience. It’s akin to getting new neighbours at home.

What you really want is someone nice and quiet whose front garden is not so overgrown it brings down the tone of the neighbourhood, but not so flashy it makes yours look like the before shot on an Alan Titchmarsh programme.

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When sneakily checking out another brand’s activation, questions that quickly arise are: What are they selling? What music are they playing? HOW BIG IS THEIR SOUND SYSTEM? And crucially, what experience are they offering festival punters?

In recent years we’ve seen slides, swings, ball-pits and more interactive photo-booths than you can shake a selfie-stick at. Competition to have the most talked about activation is fierce. So how do you stand out from the crowd? You go Bigger.  

For the last three years BIGGER. helped Nando’s be the name (and food) on festival goers lips at the end of the season. We built their infamous Cock o’ Van food truck which tours festivals across the UK with its ‘Rule the Roost’ activation.

While hungry punters queue up for Peri-Peri they are treated to pop-up performances from world class artists. Last year saw the likes of Professor Green, Rudimental, Sigma, Route 94, Katy B and Years & Years climb up to the stage we built right on top of the truck. And with Nando’s continuing their partnership with Vision Artists, this year’s line-up is set to be even hotter.

Come and find us in the fields with Nando’s at Lovebox, Camp Bestival and Bestival this summer and catch some awesome acts whilst enjoying your food!

Delivering the Peri-Peri flavour to UK festivals.

Maya Jama posing for Nandos rule the roost. DJ Barely legal playing jams at a festival.
Kurupt FM group and festival crowds enjoying the rule the roost activation.
Festival-goers enjoying the Rule the Roost brand activation.
Lethal Bizzle hyping up the Nandos crowd.
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