Connecting a global community one stride at a time.

The North Face X Strava

To celebrate the launch of the new VECTIV™ footwear, The North Face partnered with Strava to inspire runners (in lockdown) to once again feel the competitive edge and push their limits by allowing them the chance to safely compete against thousands of others.

Well-trodden segments in Berlin, London, Paris, Milan and Barcelona were chosen with FKT’s (Fastest Known Times) up for grabs as well as an overall incentive to run 100K in one month.

Athletes were able to participate through the Strava app with every runner clocking enough mileage entered into a prize draw where they could win bundles of The North Face run gear and VECTIV™ footwear with the ultimate prize of a trail running weekend in the Alps with a member of The North Face Athletes team.

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  • Client
    The North Face
  • Sector
    Advertising
  • Services
    Campaign Video
    App / Digital assets
    Web design
    Social Media Ads
    Street Murals
    OOH Advertising
Canvino

Challenging perception in the wine industry.

The Challenge

The canned wine market is rapidly growing as consumers start to see the benefits of the convenience and portability coupled with the positive eco message cans in general carry. Early signs show 40% of existing wine drinkers are adding cans to their selection, cans also play a dual role in opening up new occasions where wine has previously missed out.

Our client wanted to launch a new brand into the market, using Italian grapes from a family owned vineyard that has been operational for over a century with each can delivering a crisp and refreshing premium sparkling wine.

Services
Brand Strategy
Brand Name
Brand Identity
Brand Guidelines
Packaging
Photography
Web Design
Social Media Marketing
Defining a premium, traditional product through a modern lens.

The current UK canned wine landscape varies from brash, cheaper and more rebellious brands to more premium and elegant offerings.

Our challenge was to design and create a brand that sat somewhere in between, speaking to an audience who want great wine without the pretence.

Defining the visual language for multi channel consistency.

The brand guidelines have been interpreted in a variety of ways from business stationary and campaign work, to social media content and printed literature. They ensure consistent and quality communications.

Packaging design that balances boldness and elegance.

We very much believe ‘less is more’ when it comes to providing the reassurance of quality through packaging. Our stripped back design comes in two beautiful pastel colourways with a gold foil applied to a bold word mark logo ensuring instant brand recognition.

Communicating rich flavour profiles with pictures you can almost taste them.

Photography plays a key role in any brand, we knew HOC could capture lifestyle photography further down the line at various summer food & drinks events, but first we worked closely with our chosen food stylists and photographer to art direct a shoot that would capture and showcase the product for best first impressions with the audience.

Engaging online content for the modern consumer.

The House of Canvino target audience is at the younger end of the wine drinking spectrum so digital content is paramount. The website delivers an aspirational, yet accessible aesthetic.

Social media assets aim to deliver both sales and marketing messages mixed with a more content rich & playful experience, building a dialogue with followers so that more meaningful relationships are built along the way.

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