BIGGER AGENCY WINS MAJOR NEW PARTNERSHIP WITH MAGNERS PARENT COMPANY, C&C GROUP PLC
Bigger Agency has been appointed by C&C Group PLC as its lead experiential partner across a number of the group's beer & cider brands: Magners Irish Cider, Orchard Pig Cider, Outcider and Menabrea Alpine Birra. The new multi-brand partnership will see the global experiential agency deliver creative activations and live experiences.
Kicking off activity from March 2026, Bigger will design and deliver bold, culturally relevant experiences that reach consumers directly, immersing them into the world of C&C’s drinks portfolio. Activations will span the UK, bringing together award-winning creative with some of the most recognised and loved names in the drinks category.
Founded by Justin James and Miles Nation, Bigger Agency has built a reputation for delivering culturally-led, consumer-first experiences for some of the world’s most ambitious brands. With expertise spanning live activations, brand partnerships and immersive experiences, Bigger specialises in creating work that moves beyond traditional media, driving real-world impact and long-term brand advocacy.
Ben Turner, director of brand marketing at C&C Group, said: “We were impressed by Bigger Agency’s creativity, strategic thinking and passion for building culturally resonant experiences. The team’s vision aligned perfectly with our ambition to bring our brands to life in bold and meaningful ways, connecting with our drinkers old and new. The team will be working across a number of our beer and cider brands, and we can’t wait to see what memorable experiences they come up with.”
The new partnership further cements Bigger Agency’s position as one of the leading experiential agencies delivering ambitious, results-driven work for global brands.
London-based founder Miles Nation said: "This is exactly the kind of partnership we love. With a portfolio of brands with strong identities, heritage and cultural relevance, the appetite from the C&C team to create genuine, memorable experiences that connect with drinkers is hugely exciting for us. We can’t wait to get started – 2026 is going to be a summer to remember!"
For more of Bigger Agency’s work, visit: www.bigger.agency