Building an engaging events framework and design tool kit.

The North Face X Strava

The Brompton community varies from city commuters to the dedicated brand enthusiasts, and the brand offers a range of touch points to engage with their audience from their junction stores to race days and online experiences.

We were challenged to build a global event framework and design toolkit to inspire the global community to host unforgettable events, whilst the design toolkit will maintain and strengthen the iconic brand assets.

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  • Client
  • Sector
    Health and Fitness
  • Services

Activating a global tribe.

Guided by five Brompton brand pillars; Challenge, Explore, Test Rides, Learn & Change, we developed an event delivery framework for every pillar each with its own visual identity toolkit.

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Challenge: 3 peaks

Inspiring and rewarding people to push themselves and have fun along the way. Journey through your city and discover unique locations only accessible with a Brompton. We’ve reimagined a British classic for the modern-day urbanite.

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Explore: Unfold.

Encouraging people to be curious and seek out new adventure with Brompton. Join Unfold and enjoy weekly ride outs discovering new and exciting spaces in your urban oasis.

Test Ride.

You have to experience a Brompton for more than a few moments and as part of your everyday, to see it’s an exciting lifestyle change not just a great ride. Feel the freedom of unlocking your city that this unique product can deliver.

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Learn: Workshop

Open up your mind and discover more, because knowledge takes us further. Brompton are hosting a series of workshops, learn and get inspired by great thinkers and achievers.

Change: Brompton for change.

Inspiring our community to question the everyday and make a change with Brompton to deliver a better future for all. Make your pledge, play your part to contribute towards the cause. Safer roads, reduce pollution or relieving congestion in your city. What will you change?

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