Challenging perception in the wine industry.
The canned wine market is growing rapidly, as consumers see the benefits of convenience and portability. Early signs show around 40% of existing wine drinkers are adding cans to their repertoire, opening up new wine occasions.
Our client wanted to launch a new brand into this growing market, with a crisp, premium sparkling wine, made from Italian grapes from a century old, family owned vineyard.
- ClientCanvino
- SectorFood and Drink
- ServicesBrandingCreativeDigitalMarketing
Positioning the brand
The UK canned wine market ranges from brash, cheaper brands to more premium and elegant offerings. Our challenge was to design and create a brand that sat somewhere in between, and would appeal to an audience who want great wine, but less pretence.
A modern design twist
We wanted to put a modern lens over a premium, traditional product, with guidelines that could flex from business stationary and campaign work, to social media content and printed literature.
Premium and playful packaging
We very much believe ‘less is more’ when it comes to providing the reassurance of quality through packaging. Our stripped back design comes in two beautiful pastel colour ways with a gold foil applied to a bold word mark logo ensuring instant brand recognition.
Imagery you can taste
Photography plays a key role in our brand, as it was key to communicating the rich flavour profiles HOC had developed. We worked closely with our chosen food stylists and photographer to present the product in a way that appealed to the eyes and appetites of our audience.
A truly social brand
The House of Canvino target audience is at the younger end of the wine drinking spectrum, so digital content is paramount. The website delivers an aspirational, yet accessible aesthetic.
Social media assets deliver sales and marketing messages, along with a more content rich & playful experience, that deepens the customer relationship.
