Stimulating the senses with Brooklyn.

The North Face X Strava

Firing up the synapses is a sure-fire route to create an unforgettable experience. Sensory was the buzzword last year in the experience economy so we loaded ourselves up to create a playground for beer aficionados like no other.

The mothership for our sensual journey was the ever-cool MC Motors in Dalston which allowed us to take our audience through a myriad of rooms and experiences in a creative and interactive way.

The Brooklyn Beer Mansion lasted 4 days and saw 2000 brand fans bundle down the rabbit hole fully equipped with a bottle of Brooklyn.

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  • Client
    Brooklyn Brewery
  • Sector
    Food and Drink
  • Services
    Experiential
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Awaking the senses.

Each area had accompanying feels, tastes, scents and sounds which all pointed back to the brewery in a surreal yet creative way.

Only a brand like Brooklyn could charm the senses in such a way to embody their progressive creativity.

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Welcomed by pink flamingos, surfboards, a Californian sunset and a real beach the Tart of the Tropics was the perfect environment match for Brooklyns Passion of The Mango brew.

Adventurers then journeyed through a full-on indoor forest that featured hidden bars to enjoy a top up and machines where you could 3D print your face onto a lollipop, to drinking beer using night vision goggles and not to mention eating cooked offal from a plaster cast body which celebrated the limited edition cloaking device brew!

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