Firing up the synapses is a sure-fire route to create an unforgettable experience. Sensory was the buzzword last year in the experience economy so we loaded ourselves up to create a playground for beer aficionados like no other.
The mothership for our sensual journey was the ever-cool MC Motors in Dalston which allowed us to take our audience through a myriad of rooms and experiences in a creative and interactive way.
The Brooklyn Beer Mansion lasted 4 days and saw 2000 brand fans bundle down the rabbit hole fully equipped with a bottle of Brooklyn.
Awaking the senses.
Each area had accompanying feels, tastes, scents and sounds which all pointed back to the brewery in a surreal yet creative way.
Only a brand like Brooklyn could charm the senses in such a way to embody their progressive creativity.
Welcomed by pink flamingos, surfboards, a Californian sunset and a real beach the Tart of the Tropics was the perfect environment match for Brooklyns Passion of The Mango brew.
Adventurers then journeyed through a full-on indoor forest that featured hidden bars to enjoy a top up and machines where you could 3D print your face onto a lollipop, to drinking beer using night vision goggles and not to mention eating cooked offal from a plaster cast body which celebrated the limited edition cloaking device brew!