Creating FOMO for one of the world’s biggest nutrition companies.

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Every year, Herbalife Nutrition invites tens of thousands of their distributors to join them in a 3-day extravaganza. The event culminates in the most elite evening in their social calendar – The Qualifier Party, an invitation-only event for 3,000 of Herbalife Nutrition’s top-level distributors.

Herbalife Nutrition asked us to design a one of a kind event in Cologne’s MotorWorld venue. The mission? To give guests an unforgettable night, keep them talking for months to come, create FOMO in those not qualified to attend and ensuring they strive to make the guest list next year.

‍Inspired by the golden era of disco, we designed a night of exclusivity and glamour, fused with fun, psychedelic installations, that gave our guests plenty to get excited about.

Greeted by a supersized disco ball rotating from the ceiling, the Herbalife Nutrition logo sat proudly in the centre, posing for the perfect photo opportunity. Creating a multi-tiered luxury VIP platform, we ensured the Herbalife Nutrition A-listers had a front row seat of the evening’s entertainment.

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Inviting a touch of the experiential into an event is a sure-fire way to give guests a thrill, as well as a ton of photo-worthy content to plaster over their social channels.

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Crazy space

Two experience rooms were crafted out of white gauze, each of which were transformed into immersive, interactive experiences for guests to enjoy.

For the first, Bigger created a hedonistic style space, complete with UV lights and a large bespoke ball pit. Distorting mirrors hung from the ceiling and off the walls, encouraging guests to lie back and feel as if they were in a psychedelic dream.

Chill out room

The second room featured a vibrant colour-block lounge for guests to relax and take selfies immersed in colour. Split into four key colours, guests found themselves immersed head to toe in each section, with giant balloons overhead and plush carpet underfoot. The space made the perfect hideaway for those wanting to chill out but still feel part of the action.

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The night was shared all over social media, with hundreds of posts from our experience rooms and distributors already buying tickets for 2020, excited for what’s to come.

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