Festival sponsorship at UK festivals is hugely competitive with the Worlds best brands vying for competition to capture the attention of a young target audience with disposable income.
Sponsorship offers a way that brands can inject themselves into the heart of their consumers passion points and great consideration has to be made into which festivals to attend based on the alignment of the activation and the festivals vibe.
Kopparberg worked with BIGGER to deploy their Urban Forest activation to 4 of the UK’s leading festivals.
After a successful summer of The Urban Forest in Hackney Wick, London we worked with Kopparberg to choose 4 festivals which would deliver the target audience introducing new consumers to Kopparberg and existing consumers to new Kopparberg products.
At each festival we had a space of 20M x 20M to produce a 400 capacity experience that encapsulated the spirit and vibe of the Urban Forest whilst promoting existing and new Kopparberg products.
BIGGER and Kopparberg worked with each festival to deliver an artistic line up which worked for both brands. The experience itself was created from reclaimed materials with towering and impactful 4M walls.
Inside was a series of mini experiences and Instagram worthy moments.
From the impactful structure which created real cut-through at each festival to the rich mix of musical talent coupled with the adventure and discovery on offer inside memories were definitely made at these fun and compelling activations.
Two bars inside selling exclusive Kopparberg products ensured the experience was busy from morning to evening.