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London
Sydney
119 Alexander Street,
Sydney, New South Wales,
2065
Sydney, New South Wales,
2065
+61 416 122 553
Lacoste’s iconic crocodile was increasingly being seen as inaccessible and only for an elite audience.
So we designed a series of bespoke experiences, taking the crocodile off the tennis courts and into some of East London’s trendiest venues.
To celebrate the launch of Lacoste’s exclusive new collection, designed by fashion moguls Agi & Sam, we created a gallery-style event using key colours and designs to decorate the space.
The collection itself - formed of 13 intricately designed pieces - was displayed, flattened in huge frames around the arched space of Hoxton’s Bike Shed. Both events put Lacoste in the heart of urban fashion scene, while staying true to the essence of the brand.
Taking over Shoreditch Studios, we created a summer party style event, featuring branded coconuts, ping pong tables and an indoor swimming pool complete with floating crocs!
Bigger went on to showcase a gallery collection Lacoste created that captured iconic individuals in their Lacoste polo shirts doing things they love.
Invited guests and celebrities enjoyed a Boomerang photo booth, specially curated cocktails, and fried chicken served by Bird, all to the backdrop of live music from Ralph Hardy.
